UGC platforms for creators should let you keep your whole rate
UgcModels is a casting book where brands search for adult UGC creators, watch their clips and book them at the rate the creator set. Your profile is free, brands pay the platform fee, and you keep 100 percent of the rate on your rate card. No pitching into the void, no applying to a hundred posts and hoping one answers.
A profile that works like a comp card
Your profile is a comp card and a portfolio in one place. Brands see your on-camera type, age band, the settings you can film in, your gear, languages, platforms and turnaround before they ever message you. That means the brands who contact you already know what you look like on camera and what you charge.
- A free profile with your portfolio clips and photo sets
- A public rate card per format, inside the platform rate bands
- Casting calls from brands that shortlisted you
- Orders with a written brief, a deadline and the usage rights already stated
- Payout after approval, or automatically 5 days after delivery if the brand does not respond
You keep 100 percent of your posted rate
The platform fee is paid by the brand on top of your rate, and it depends on the brand's plan. If your rate card says USD 180 for a 30 s clip, the order pays you USD 180. You never pay a commission, a listing fee or a subscription to be on UgcModels.
Brands search first, then book
UgcModels is built the opposite way to a job board. A performance marketer filters the roster by niche, on-camera type, setting, platform and budget, opens comp cards, and adds creators to a shortlist. Your profile shows up when it matches what they need, which is why a complete comp card matters more than a long bio. Read how brands use the UGC creator platform so you know which fields they filter on.
Filters that decide whether you appear
| Filter | What you set on your profile |
|---|---|
| Niche | skincare, supplements, pets, fitness, food, fashion, tech, home, travel and more |
| On-camera type | age band 21 to 29, 30 to 39 or 40+, voice only, hands only |
| Setting | bathroom, kitchen, gym, outdoors, desk, car |
| Platform | TikTok, Instagram Reels, YouTube Shorts, Meta feed ads, Amazon listing, product page |
| Rate | your price per format, inside the platform rate bands |
| Turnaround | standard 5 business days, or faster if you offer it |
Casting calls and direct orders
A brand on Growth or above can send a casting call to everyone on its shortlist. You get the brief summary, the format, the rights tier and the fee, and you reply with yes or no. Brands can also book you directly from your rate card. Either way the order arrives with everything written down. More on this in UGC brand deals.
- Age band
- 30 to 39
- Settings
- Bathroom, Kitchen
- Turnaround
- Standard, 5 business days
From brief to payout
- 1The brand books you and funds the order up front, so the money is there before you film.
- 2You receive the brief, the shot list, the format, the aspect ratio and the usage rights tier.
- 3You film and deliver inside the order.
- 4The brand approves, or asks for a revision. Starter orders include 2 revision rounds.
- 5On approval your payment is released. If the brand does not respond within 5 days of delivery, it is released automatically.
- 6A rights record is created for each asset, so both sides know exactly what was licensed and for how long.
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Paid usage pays more
Usage rights are a field on every order, not a negotiation in your inbox. Organic only is included in your rate. Paid ads for 3 months add 30 percent, paid ads for 12 months add 60 percent, and perpetual use adds 100 percent. Read the UGC usage rights guide to see how each tier works.
Price yourself inside the bands
Each format has a platform rate band, so brands can compare creators fairly and you never get dragged below a floor.
| Format | Rate band |
|---|---|
| 15 s clip | USD 100 to 200 |
| 30 s clip | USD 150 to 300 |
| 60 s clip | USD 200 to 450 |
| Photo set of 5 | USD 120 to 250 |
| Hook variant | USD 25 to 50 each |
| Raw footage add-on | USD 40 to 100 |
Adults, verified, with real clips
Creators on UgcModels are 21 or older and pass an ID check before the profile goes live. You need a few portfolio clips that show how you look and sound on camera. The full checklist is on the apply page, and tips for building clips that get booked are on the UGC creator portfolio page.
FAQ
Do I pay anything to be listed
No. The profile is free, applying to casting calls is free, and you keep 100 percent of your posted rate. The brand pays the platform fee.
When do I get paid
When the brand approves your delivery. If the brand does not respond within 5 days of delivery, your payment is released automatically.
Can I set my own prices
Yes. You set your rate per format anywhere inside the platform rate band, and you can change it at any time for new orders.
What if I am under 21
UgcModels only lists creators who are 21 or older. The ID check confirms your age before your profile is visible to brands.