UGC creator platform where every creator has a comp card and a rate card
On UgcModels a creator is not a username in a DM thread. Every adult creator on the roster has a comp card that tells you who is on camera, where they film and what gear they use, and a rate card that tells you what each format costs before you send a single message. This tour shows what is on both cards and how to read them fast.
What the comp card shows
A comp card is the one screen you look at to decide whether a creator fits the ad. Modeling agencies have used the format for decades because it answers casting questions in seconds. Ours is built for UGC, so the fields are the ones a media buyer cares about.
- On-camera type with an age band of 21 to 29, 30 to 39 or 40+.
- Settings the creator can film in, such as bathroom, kitchen, gym, outdoors, desk or car.
- Gear, from phone only to phone plus lights and a lavalier mic.
- Languages and accents the creator records in.
- Platforms they deliver for, from TikTok and Reels to Amazon listings.
- Formats they offer, including hands only and voiceover for teams that do not need a face.
- Typical turnaround, with 5 business days as the platform standard.
- Portfolio clips you can play in the browser.
Portfolio clips you can watch in place
Clips play inside the comp card, muted by default with captions on, the way your audience sees them in a feed. You see framing, lighting, pacing and how the creator delivers a hook in the first two seconds. That tells you more than a follower count, which UGC buyers do not need, because the clip runs on your ad account and not on the creator's feed.
Prices are public before you reach out
Each creator sets a rate per format inside the platform rate bands. The rate card lists them in one table, so you can compare two creators on cost without asking either one. The bands are our product rule and keep pricing readable across the roster.
| Format | Platform rate band |
|---|---|
| 15 s clip | USD 100 to 200 |
| 30 s clip | USD 150 to 300 |
| 60 s clip | USD 200 to 450 |
| Photo set of 5 | USD 120 to 250 |
| Hook variant | USD 25 to 50 each |
| Raw footage add-on | USD 40 to 100 |
Rights uplift shown next to the rate
Organic use is included in the rate. Paid ads for 3 months add 30 percent, paid ads for 12 months add 60 percent and perpetual use adds 100 percent. The rate card shows the uplifted price next to the base, so you know the real cost of a clip you plan to put money behind. More detail sits on our UGC usage rights guide.
- Age band
- 30 to 39
- Settings
- Bathroom, Kitchen
- Turnaround
- Standard, 5 business days
What to check before you shortlist
A two minute check on each card avoids most bad orders.
- Does a portfolio clip show the setting your product lives in. A kitchen gadget filmed at a desk feels wrong.
- Is the first second of each clip strong. Hook delivery is a skill, and you can see it.
- Does the creator list the platform you buy on. A Meta feed 4:5 crop and a TikTok 9:16 need different framing.
- Is the rate inside your budget once the rights uplift and your plan fee are added.
- Does turnaround fit your launch date.
For a full walkthrough of the booking steps, read hire UGC creators.
Compare side by side on a shortlist
Add cards to a shortlist and open the compare view. Rates, age bands, settings and turnaround line up in columns, and portfolio clips sit under each name. Starter keeps 3 active shortlists, Growth 20, Scale and Enterprise 100.
Creators build the card once and get booked from it
Creators fill in their comp card and rate card on a profile that costs them nothing, and they keep 100 percent of their posted rate. The profile doubles as a public portfolio that brands can find through search. Every creator is 21+ and passes an ID check before the profile goes live. If you film UGC, start on for creators or see what a strong UGC portfolio contains.
What brands pay to use the cards
Searching and reading comp cards needs no account. Shortlists, briefs and orders start on Starter at USD 49 per month, or USD 24 per month billed yearly, with a 12 percent fee per order. Growth at USD 149 (USD 74 yearly) lowers the fee to 8 percent and adds casting calls to your shortlist. The full table is on UGC creator pricing.
FAQ
Why are rates shown in bands
The bands keep pricing predictable for brands and fair for creators. Each creator picks a rate inside the band for each format, so two creators with similar cards rarely sit far apart.
Can I see a creator's face before I book
Yes, if the creator offers on-camera formats. Hands only and voiceover creators show their work without a face, and the comp card says so.
Does a creator's follower count matter here
No. UGC runs on your ad account, so the comp card focuses on how the creator films, not how many people follow them.
How old are the creators
Every creator is 21 or older and ID verified. Age bands on the comp card start at 21 to 29.