UGC creators blog with guides for brands and creators
Practical guides from the casting side of UGC. Brands learn how to find the right faces, brief them so the first cut works and license clips before they run as ads. Creators learn how to get started and get found. Every guide ends with a step you can take in the search the same day.
Guides for brands
Find UGC creators without spending a week in DMs
A search first process for defining the casting, filtering by niche and setting, reading comp cards and building a shortlist.
Read the guideShot list
Hooks
UGC brief template with shot list and hook checklist
The fields a brief needs so creators can shoot from it on the first try, with a copy ready structure.
Read the guideShot list
Hooks
UGC licensing checklist before you run paid ads
What to decide and write down about organic, paid and perpetual use before a clip goes into an ad account.
Read the guideUGC vs influencer marketing for paid social
When you need a creator's audience and when you only need their face, voice and delivery in your own ads.
Read the guideGuides for creators and newcomers
UGC creator meaning and what brands actually pay for
What a UGC creator does, how the role differs from an influencer and which deliverables brands buy.
Read the guideBecome a UGC creator brands can find and book
Requirements, gear, portfolio clips and pricing inside rate bands, so brands pick you in search.
Read the guideStart from the page that fits your role
Booking for a brand. Begin with hire UGC creators and check the plans on UGC creator pricing.
Working as a creator. Read UGC platforms for creators and UGC brand deals.
Questions about licensing. The UGC usage rights guide covers every tier.
Put a guide to work
Open the casting search, pick a niche and a platform, and see the rate band and the formats that fit your budget.