You pay three things and see all three before you book: your plan, the creator's rate for the format, and a platform fee that drops as your plan grows. Pay yearly and save 50 percent.
For a solo founder or an Amazon seller who books a few creators a month.
USD 24
per month, billed USD 288 yearly
For a DTC growth team that refreshes ads every week.
USD 74
per month, billed USD 888 yearly
For agencies and multi brand teams that cast for several clients.
USD 199
per month, billed USD 2,388 yearly
For large brands and holdings with procurement and security requirements.
USD 499
per month, billed USD 5,988 yearly
| Plan | Monthly price | Yearly price | What you get each month |
|---|---|---|---|
| Starter | USD 49 per month | USD 24 per month, billed USD 288 yearly | 1 seat, 3 active shortlists, up to 5 orders, 12 percent platform fee |
| Growth | USD 149 per month | USD 74 per month, billed USD 888 yearly | 3 seats, 20 active shortlists, up to 30 orders, 8 percent platform fee |
| Scale | USD 399 per month | USD 199 per month, billed USD 2,388 yearly | 10 seats, 100 active shortlists, up to 120 orders, 5 client workspaces, 5 percent platform fee |
| Enterprise | USD 999 per month | USD 499 per month, billed USD 5,988 yearly | 25 seats, 100 active shortlists plus client workspaces, up to 400 orders, 25 client workspaces, 3 percent platform fee |
Creators set their own rate, always inside these platform bands. The band is a product rule on UgcModels, so you never meet a surprise quote.
| Format | Rate band |
|---|---|
| 15 s clip | USD 100 to 200 |
| 30 s clip | USD 150 to 300 |
| 60 s clip | USD 200 to 450 |
| Photo set of 5 | USD 120 to 250 |
| Hook variant | USD 25 to 50 each |
| Raw footage add-on | USD 40 to 100 |
Organic use is included in every rate. Paid use adds a percentage to the creator's rate, shown on the order before you pay.
| Usage rights tier | Price on top of the rate |
|---|---|
| Organic only | Included |
| Paid ads, 3 months | Plus 30 percent |
| Paid ads, 12 months | Plus 60 percent |
| Perpetual | Plus 100 percent |
Not sure which tier you need. The UGC usage rights guide explains each one.
Take a 30 s testimonial at a creator rate of USD 200, with paid ads rights for 3 months, booked on Growth.
The creator receives USD 260, the full rate plus the rights uplift. You fund the order when you book, and payment is released to the creator after you approve, or automatically 5 days after delivery if you do not respond.
Creator profiles are free. You keep 100 percent of the rate you post, plus 100 percent of any rights uplift. The platform fee is paid by the brand.
Yes. The casting search with rate bands works without an account and without a card. A plan is needed to see named creators, save shortlists and book.
Yearly, at half the monthly price. You can switch to monthly at any time before checkout.
Yes. Brands choose one of four paid plans to book. Searching the roster and building a casting spec stays open without an account.
New orders wait until your next billing period starts, or you move to a higher plan and the difference is charged right away.
Yes. Moving up takes effect once the price difference is paid. Moving down starts at the next billing period.
Payments are final. The only exceptions are a double charge, a proven unauthorized charge or a total failure of the service, as set out in the refund policy.
Yes, from your account at any time. Cancelling stops future renewals, and your plan stays active until the end of the period you paid for.
More answers in the FAQ, or compare us with others on best UGC platforms.
Search the roster, save a shortlist and send your first brief.
Search stays open without an account. With one, you see matching creators, save shortlists and download casting briefs.