UGC casting brief and casting specs built from your filters
This is your casting result. Every card below is a casting spec that matches the niche, platform, format and budget you picked, with the platform rate band, how many clips your budget covers and the usage rights tier we suggest. Next to the cards, a UGC casting brief is drafted from the same filters, so you can hand creators one clear document instead of writing it from scratch.
Your casting at a glance
These numbers come from your filters and our platform rate bands. Change a filter and the cards and the brief update at once.
Each casting spec describes the kind of creator and shot that fits your filters: the setting, the on-camera type, the aspect ratio and the clip length. It is not a person. Open a spec to see the adult, ID verified creators on the roster who match it.
Testimonial30 sUSD 150
Bathroom testimonial, skincare
On camera, 30 to 39, TikTok 9:16, 30 s
Bathroom testimonial, skincare
On camera, 30 to 39, TikTok 9:16, 30 s, Standard, 5 business days
Rate band
USD 150 to 375per 30 s clip
Clips your budget covers
All 3up to 8 at this budget
Platform fee included
12 percent
Suggested usage rights
Organic only
Hook anglesTestimonialThe one step I added to my night routine
We divide your monthly budget by the creator rate band for the format and add the platform fee of the plan you would use. The low end of the band shows the most clips your budget can cover, the high end shows the fewest. Paid usage adds 30 percent for 3 months, 60 percent for 12 months and 100 percent for perpetual use, so a paid ads tier lowers the number of clips. Plans and fees are on UGC creator pricing.
Casting brief
A brief that creators can shoot from on the first try. It is built from your filters, and you edit every field before you send it to a shortlist.
SkincareTikTok9:16Testimonial, 30 s
Product
What the product is, how it ships, what it costs and the one result the viewer should notice. Add the exact product name the creator says on camera.
Audience
Who the viewer is, what problem they have before they find the product and where they will see the ad. Keep it to the person on the other side of the screen, in plain words.
Hooks
Three opening lines for the first 3 seconds, one per take. Hook variants can be booked per order, so each line can become its own version of the clip.
Shot list
Hook, product in hand, the product in use in the chosen setting, the result in natural light and a closing line with the product name. Aspect ratio and clip length follow the platform you picked.
Do and do not
Say what the creator may claim, word for word, and what is off limits. No medical or disease claims, no competitor products in frame, no filters on faces or skin, and a clear disclosure that the creator was paid or received the product.
Deliverables
Number of clips, length, aspect ratios (9:16, 4:5, 1:1 or 16:9), hook variants, photo set if needed, raw footage if your editor cuts in house, and the delivery date. Every order includes 2 revision rounds.
Rights
The usage rights tier for this casting: organic only (included), paid ads for 3 months (plus 30 percent), paid ads for 12 months (plus 60 percent) or perpetual (plus 100 percent). It becomes a rights record per asset when the order closes. Tiers are explained on UGC usage rights.
Create your account to download the brief
What happens after you create your account
Your account keeps this search and this brief. From there you see the creators who match each casting spec, save them to a shortlist and book a specific person at the rate on their rate card. The brief goes into the order, the creator delivers, you approve or ask for a revision, and the rights record is written for each asset. The full flow is on UGC platform, and the hiring steps on hire UGC creators.
See matching creators for every casting spec.
Save shortlists and compare comp cards side by side.
Download and edit the full casting brief.
Book with usage rights written into the order.
FAQ
Are the casting cards real creators
No. Each card is a casting spec built from your filters, with an illustration of a fictional adult. Create your account to see the real, ID verified creators who match it.
Can I change the brief before sending it
Yes. Every field of the casting brief can be edited in your account before it goes to a shortlist or into an order.
Why does the number of clips change with the rights tier
Paid usage adds an uplift to the creator rate, 30, 60 or 100 percent, so the same budget covers fewer clips when the ads run longer.
Do I need a card to see this result
No. Search and casting results are open without an account or a card. An account lets you download the brief and see matching creators.